“I am a girl of now”, those were the words spoken by 5 girls (including myself) in this video shot a couple of months ago in multicultural London.


My personal thoughts about whats behind the  “Girl of Now” (shop here) and a travel diary about my time with Elie Saab discovering the said fragrance during Paris Couture fashion week you can read in the following blogpost. Hope you enjoy it!

Lets begin with the facts…
Fashion has always been a medium where creative expression and taste are harmonised into a physical representation of identity. It has played such an important part in my life, especially in discovering who I am and who I want to be. Being able to express my identity in so many different ways is why fashion brings out my innermost confidence. This is also why I would wear Elie Saab’s perfume – in order to be more confident in my own skin. But what does it truly mean to be a “Girl of Now” (shop here)?

Being a “Girl of Now” (shop here) means being spontaneous, not caring too much what other people would think about you. Living life without the restrictions of modern society. A contemporary girl that can dream big and isn’t afraid of setting goals for herself.

  • A girl who is comfortable with the decisions she makes. But also learns from mistakes and try to get a better version of herself every day.
  • A girl who is fun, radiant and oozes positive energy. Someone who can let go and have a good time when needed.  It also means living in the present. Seizing the moment before it might be too late.
  • A girl that enjoys the little things in life. Somebody that appreciates what’s in front of you.

As I said in the video I take my life very seriously, being a professional at work is essential- however, I do not take myself too seriously.

I really feel connected to the perfume. But not only because of the idea behind it. I also like the scent of the fragrance as its subtle, direct and uncompromising. It is floral and oriental, including an orange blossom accord. I was one of the first ones to smell it at the presentation in Paris about one month ago. After discovering the fragrance, I had the honor to go to the magical Elie Saab haute couture show in the afternoon and the fun afterparty at night. Everything harmonized perfectly with each other. I had an amazing time! In the following pictures I share these memories with you…

At the fitting

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